The Blog

Your index fell two strokes this month but your strokes gained barely moved. That gap isn't a bug — it's the two numbers measuring different things. Here is how to reconcile them.

Breaking into the single digits is less about one heroic skill and more about a specific statistical shape. Here is what that profile actually looks like across the bag.

Two golfers can both hit 10 greens in regulation and lose three shots to each other on approach. GIR cannot see that gap. Strokes gained approach can.

Bombing it 290 looks great on the tee box, but does distance actually lower your scores? The strokes gained data on amateur driving is more nuanced than either side of the argument admits.

Breaking 80 is a different problem than breaking 90. The golfer on the bubble is already competent everywhere, so the four strokes hide in two places at once instead of one.

The smartest club for any shot is the one your own data points to — not a generic distance chart and not an "AI caddie" guessing from satellite imagery. Here is how to build club recommendations you can actually trust.