The Blog

Ask a golfer what they hit from 100 yards and you get an instant answer. Ask them to prove it with data, and the picture usually falls apart.

Two golfers can both hit 7 fairways and be three shots apart off the tee. Fairways hit cannot see that. Here is why the stat misleads and what to track instead.

One captures every shot and hands you strokes gained. The other logs your score in seconds and moves on. Here is how to choose the right tracking depth for your golf.

Good course management is not about playing safe. It is about making the highest expected-value decision on every shot — and your own data tells you what that decision is.

One double or triple bogey can sink an otherwise solid round. Here is what the data says blow-up holes really cost you, and where they come from.

One shot to the green sounds simple, but par 3 scoring is consistently worse than golfers expect. The data explains why these holes quietly cost you strokes and how to stop the bleeding.